KOTLER PHILIP. (1998). MARKETING MANAGEMENT - ANALYSIS PLANNING,IMPLEMENTATION AND CONTROL (9TH.). PRENTICE HALL OF INDIA.
Chicago-viite (17. p.)KOTLER PHILIP. MARKETING MANAGEMENT - ANALYSIS PLANNING,IMPLEMENTATION AND CONTROL. 9TH. NEW DELHI: PRENTICE HALL OF INDIA, 1998.
MLA-viite (9. p.)KOTLER PHILIP. MARKETING MANAGEMENT - ANALYSIS PLANNING,IMPLEMENTATION AND CONTROL. 9TH. PRENTICE HALL OF INDIA, 1998.
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