KOTLER PHILIP. (1998). MARKETING MANAGEMENT - ANALYSIS PLANNING,IMPLEMENTATION AND CONTROL (9TH.). PRENTICE HALL OF INDIA.
Style de citation Chicago (17e éd.)KOTLER PHILIP. MARKETING MANAGEMENT - ANALYSIS PLANNING,IMPLEMENTATION AND CONTROL. 9TH. NEW DELHI: PRENTICE HALL OF INDIA, 1998.
Style de citation MLA (9e éd.)KOTLER PHILIP. MARKETING MANAGEMENT - ANALYSIS PLANNING,IMPLEMENTATION AND CONTROL. 9TH. PRENTICE HALL OF INDIA, 1998.
Attention : ces citations peuvent ne pas être correctes à 100%.