APA-referens (7:e uppl.)

GOETSCH HAL. (1993). DEVELOPING,IMPLEMENTING,& MANAGING AN EFFECTIVE MARKETING. PLAN. NTC BUSINESS BOOKS.

Chicago-referens (17:e uppl.)

GOETSCH HAL. DEVELOPING,IMPLEMENTING,& MANAGING AN EFFECTIVE MARKETING. PLAN. LINCOLNWOOD ILLINOIS: NTC BUSINESS BOOKS, 1993.

MLA-referens (9:e uppl.)

GOETSCH HAL. DEVELOPING,IMPLEMENTING,& MANAGING AN EFFECTIVE MARKETING. PLAN. NTC BUSINESS BOOKS, 1993.