MUKHERJEE KAUSHIK. (2007). CUSTOMER RELATIONSHIP MANAGEMENT. PRENTICE - HALL.
Cita Chicago (17th ed.)MUKHERJEE KAUSHIK. CUSTOMER RELATIONSHIP MANAGEMENT. NEW DELHI: PRENTICE - HALL, 2007.
Cita MLA (9th ed.)MUKHERJEE KAUSHIK. CUSTOMER RELATIONSHIP MANAGEMENT. PRENTICE - HALL, 2007.
Atenció: Aquestes cites poden no estar 100% correctes.