APA (7th ed.) Citation

ZIKMUND WILLIAM G. (2003). CUSTOMER RELATIONSHIP MANAGEMENT. JOHN WILEY AND SONS.

Chicago Style (17th ed.) Citation

ZIKMUND WILLIAM G. CUSTOMER RELATIONSHIP MANAGEMENT. NEW JERSEY,USA: JOHN WILEY AND SONS, 2003.

MLA (9th ed.) Citation

ZIKMUND WILLIAM G. CUSTOMER RELATIONSHIP MANAGEMENT. JOHN WILEY AND SONS, 2003.

Warning: These citations may not always be 100% accurate.