ZIKMUND WILLIAM G. (2003). CUSTOMER RELATIONSHIP MANAGEMENT. JOHN WILEY AND SONS.
Chicago Style (17th ed.) CitationZIKMUND WILLIAM G. CUSTOMER RELATIONSHIP MANAGEMENT. NEW JERSEY,USA: JOHN WILEY AND SONS, 2003.
MLA (9th ed.) CitationZIKMUND WILLIAM G. CUSTOMER RELATIONSHIP MANAGEMENT. JOHN WILEY AND SONS, 2003.
Warning: These citations may not always be 100% accurate.