West, D. (2006). Strategic Marketing (3rd.). Prenctice-Hall India Pvt. Ltd.
Chicago Style (17th ed.) CitationWest, Douglas. Strategic Marketing. 3rd. New Delhi: Prenctice-Hall India Pvt. Ltd, 2006.
MLA (9th ed.) CitationWest, Douglas. Strategic Marketing. 3rd. Prenctice-Hall India Pvt. Ltd, 2006.
Warning: These citations may not always be 100% accurate.