Cita APA (7th ed.)

West, D. (2006). Strategic Marketing (3rd.). Prenctice-Hall India Pvt. Ltd.

Cita Chicago (17th ed.)

West, Douglas. Strategic Marketing. 3rd. New Delhi: Prenctice-Hall India Pvt. Ltd, 2006.

Cita MLA (9th ed.)

West, Douglas. Strategic Marketing. 3rd. Prenctice-Hall India Pvt. Ltd, 2006.