APA (7th ed.) Citation

LUCK DAVID J. (1982). MARKETING STRATEGY & PLANS: SYSTEMATIC MARKETING MANAGEMENT. PRENTICE -HALL INTERNATIONAL, INC.

Chicago Style (17th ed.) Citation

LUCK DAVID J. MARKETING STRATEGY & PLANS: SYSTEMATIC MARKETING MANAGEMENT. NEW JERSEY,USA: PRENTICE -HALL INTERNATIONAL, INC, 1982.

MLA (9th ed.) Citation

LUCK DAVID J. MARKETING STRATEGY & PLANS: SYSTEMATIC MARKETING MANAGEMENT. PRENTICE -HALL INTERNATIONAL, INC, 1982.