Lal Rajiv. (2010). Marketing Management; Text and Cases. Tata McGraw-Hill.
Cita Chicago Style (17a ed.)Lal Rajiv. Marketing Management; Text and Cases. New Delhi: Tata McGraw-Hill, 2010.
Cita MLA (9a ed.)Lal Rajiv. Marketing Management; Text and Cases. Tata McGraw-Hill, 2010.
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