MCDONALD MALCOLM. (2004). MARKET SEGMENTATION: HOW TO DO IT, HOW TO PROFIT FROM IT. BUTTERWORTH-HEINEMANN.
Chicago Style (17th ed.) CitationMCDONALD MALCOLM. MARKET SEGMENTATION: HOW TO DO IT, HOW TO PROFIT FROM IT. WOBURN,MA: BUTTERWORTH-HEINEMANN, 2004.
MLA (9th ed.) CitationMCDONALD MALCOLM. MARKET SEGMENTATION: HOW TO DO IT, HOW TO PROFIT FROM IT. BUTTERWORTH-HEINEMANN, 2004.
Warning: These citations may not always be 100% accurate.