MCDONALD MALCOLM. (2004). MARKET SEGMENTATION: HOW TO DO IT, HOW TO PROFIT FROM IT. BUTTERWORTH-HEINEMANN.
Cita Chicago Style (17a ed.)MCDONALD MALCOLM. MARKET SEGMENTATION: HOW TO DO IT, HOW TO PROFIT FROM IT. WOBURN,MA: BUTTERWORTH-HEINEMANN, 2004.
Cita MLA (9a ed.)MCDONALD MALCOLM. MARKET SEGMENTATION: HOW TO DO IT, HOW TO PROFIT FROM IT. BUTTERWORTH-HEINEMANN, 2004.
Precaución: Estas citas no son 100% exactas.