APA-viite (7. p.)

MCDONALD MALCOLM. (2004). MARKET SEGMENTATION: HOW TO DO IT, HOW TO PROFIT FROM IT. BUTTERWORTH-HEINEMANN.

Chicago-viite (17. p.)

MCDONALD MALCOLM. MARKET SEGMENTATION: HOW TO DO IT, HOW TO PROFIT FROM IT. WOBURN,MA: BUTTERWORTH-HEINEMANN, 2004.

MLA-viite (9. p.)

MCDONALD MALCOLM. MARKET SEGMENTATION: HOW TO DO IT, HOW TO PROFIT FROM IT. BUTTERWORTH-HEINEMANN, 2004.