MCDONALD MALCOLM. (2004). MARKET SEGMENTATION: HOW TO DO IT, HOW TO PROFIT FROM IT. BUTTERWORTH-HEINEMANN.
Citação norma ChicagoMCDONALD MALCOLM. MARKET SEGMENTATION: HOW TO DO IT, HOW TO PROFIT FROM IT. WOBURN,MA: BUTTERWORTH-HEINEMANN, 2004.
Citação norma MLAMCDONALD MALCOLM. MARKET SEGMENTATION: HOW TO DO IT, HOW TO PROFIT FROM IT. BUTTERWORTH-HEINEMANN, 2004.
Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.