MCDONALD MALCOLM. (2004). MARKET SEGMENTATION: HOW TO DO IT, HOW TO PROFIT FROM IT. BUTTERWORTH-HEINEMANN.
Chicago-referens (17:e uppl.)MCDONALD MALCOLM. MARKET SEGMENTATION: HOW TO DO IT, HOW TO PROFIT FROM IT. WOBURN,MA: BUTTERWORTH-HEINEMANN, 2004.
MLA-referens (9:e uppl.)MCDONALD MALCOLM. MARKET SEGMENTATION: HOW TO DO IT, HOW TO PROFIT FROM IT. BUTTERWORTH-HEINEMANN, 2004.
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