LOUDON DAVID L. (1984). CONSUMER BEHAVIOR: CONCEPTS & APPLICATIONS (2ND.). MCGRAW-HILL.
Cita Chicago (17th ed.)LOUDON DAVID L. CONSUMER BEHAVIOR: CONCEPTS & APPLICATIONS. 2ND. NEW YORK: MCGRAW-HILL, 1984.
Cita MLA (9th ed.)LOUDON DAVID L. CONSUMER BEHAVIOR: CONCEPTS & APPLICATIONS. 2ND. MCGRAW-HILL, 1984.
Atenció: Aquestes cites poden no estar 100% correctes.