LOUDON DAVID L. (1984). CONSUMER BEHAVIOR: CONCEPTS & APPLICATIONS (2ND.). MCGRAW-HILL.
Cita Chicago Style (17a ed.)LOUDON DAVID L. CONSUMER BEHAVIOR: CONCEPTS & APPLICATIONS. 2ND. NEW YORK: MCGRAW-HILL, 1984.
Cita MLA (9a ed.)LOUDON DAVID L. CONSUMER BEHAVIOR: CONCEPTS & APPLICATIONS. 2ND. MCGRAW-HILL, 1984.
Precaución: Estas citas no son 100% exactas.