APA-viite (7. p.)

RIES AL. (1989). BOTTOM-UP MARKETING. MCGRAW-HILL.

Chicago-viite (17. p.)

RIES AL. BOTTOM-UP MARKETING. NEW YORK: MCGRAW-HILL, 1989.

MLA-viite (9. p.)

RIES AL. BOTTOM-UP MARKETING. MCGRAW-HILL, 1989.