Style de citation APA (7e éd.)

RIES AL. (1989). BOTTOM-UP MARKETING. MCGRAW-HILL.

Style de citation Chicago (17e éd.)

RIES AL. BOTTOM-UP MARKETING. NEW YORK: MCGRAW-HILL, 1989.

Style de citation MLA (9e éd.)

RIES AL. BOTTOM-UP MARKETING. MCGRAW-HILL, 1989.