RIES AL. (1989). BOTTOM-UP MARKETING. MCGRAW-HILL.
Citación estilo ChicagoRIES AL. BOTTOM-UP MARKETING. NEW YORK: MCGRAW-HILL, 1989.
Cita MLARIES AL. BOTTOM-UP MARKETING. MCGRAW-HILL, 1989.
Warning: These citations may not always be 100% accurate.