APA-referens (7:e uppl.)

RIES AL. (1989). BOTTOM-UP MARKETING. MCGRAW-HILL.

Chicago-referens (17:e uppl.)

RIES AL. BOTTOM-UP MARKETING. NEW YORK: MCGRAW-HILL, 1989.

MLA-referens (9:e uppl.)

RIES AL. BOTTOM-UP MARKETING. MCGRAW-HILL, 1989.