APA (7th ed.) Citation

RIES AL. (1990). BOTTOM-UP MARKETING. PLUME BOOK.

Chicago Style (17th ed.) Citation

RIES AL. BOTTOM-UP MARKETING. NEW YORK: PLUME BOOK, 1990.

MLA (9th ed.) Citation

RIES AL. BOTTOM-UP MARKETING. PLUME BOOK, 1990.