KAPOOR JAGDEEP. (2003). 18 BRAND ASTRAS: USING BRAND ABILITIES AS WEAPONS FOR CRISP BRAND BUILDING. RESPONSE BOOKS.
Citace podle Chicago (17th ed.)KAPOOR JAGDEEP. 18 BRAND ASTRAS: USING BRAND ABILITIES AS WEAPONS FOR CRISP BRAND BUILDING. NEW DELHI: RESPONSE BOOKS, 2003.
Citace podle MLA (9th ed.)KAPOOR JAGDEEP. 18 BRAND ASTRAS: USING BRAND ABILITIES AS WEAPONS FOR CRISP BRAND BUILDING. RESPONSE BOOKS, 2003.
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