KAPOOR JAGDEEP. (2003). 18 BRAND ASTRAS: USING BRAND ABILITIES AS WEAPONS FOR CRISP BRAND BUILDING. RESPONSE BOOKS.
Chicago-Zitierstil (17. Ausg.)KAPOOR JAGDEEP. 18 BRAND ASTRAS: USING BRAND ABILITIES AS WEAPONS FOR CRISP BRAND BUILDING. NEW DELHI: RESPONSE BOOKS, 2003.
MLA-Zitierstil (9. Ausg.)KAPOOR JAGDEEP. 18 BRAND ASTRAS: USING BRAND ABILITIES AS WEAPONS FOR CRISP BRAND BUILDING. RESPONSE BOOKS, 2003.
Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.