KAPOOR JAGDEEP. (2003). 18 BRAND ASTRAS: USING BRAND ABILITIES AS WEAPONS FOR CRISP BRAND BUILDING. RESPONSE BOOKS.
Chicago Style aipamenaKAPOOR JAGDEEP. 18 BRAND ASTRAS: USING BRAND ABILITIES AS WEAPONS FOR CRISP BRAND BUILDING. NEW DELHI: RESPONSE BOOKS, 2003.
MLA aipamenaKAPOOR JAGDEEP. 18 BRAND ASTRAS: USING BRAND ABILITIES AS WEAPONS FOR CRISP BRAND BUILDING. RESPONSE BOOKS, 2003.
Kontuz: berrikusi erreferentzia hauek erabili aurretik.