APA-viite (7. p.)

KAPOOR JAGDEEP. (2003). 18 BRAND ASTRAS: USING BRAND ABILITIES AS WEAPONS FOR CRISP BRAND BUILDING. RESPONSE BOOKS.

Chicago-viite (17. p.)

KAPOOR JAGDEEP. 18 BRAND ASTRAS: USING BRAND ABILITIES AS WEAPONS FOR CRISP BRAND BUILDING. NEW DELHI: RESPONSE BOOKS, 2003.

MLA-viite (9. p.)

KAPOOR JAGDEEP. 18 BRAND ASTRAS: USING BRAND ABILITIES AS WEAPONS FOR CRISP BRAND BUILDING. RESPONSE BOOKS, 2003.