HARVARD BUSINESS SCHOOL PRESS. (1984). IMPLEMENTING MARKETING STRATEGIES: PART II. PRESIDENT AND FELLOW OF HARVARD COLLEGE.
Čikaški stil citiranja (17. izdanje)HARVARD BUSINESS SCHOOL PRESS. IMPLEMENTING MARKETING STRATEGIES: PART II. USA: PRESIDENT AND FELLOW OF HARVARD COLLEGE, 1984.
MLA način citiranja (9. izdanje)HARVARD BUSINESS SCHOOL PRESS. IMPLEMENTING MARKETING STRATEGIES: PART II. PRESIDENT AND FELLOW OF HARVARD COLLEGE, 1984.
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