HARVARD BUSINESS SCHOOL PRESS. (1984). IMPLEMENTING MARKETING STRATEGIES: PART II. PRESIDENT AND FELLOW OF HARVARD COLLEGE.
Citação do estilo Chicago (17ª ed.)HARVARD BUSINESS SCHOOL PRESS. IMPLEMENTING MARKETING STRATEGIES: PART II. USA: PRESIDENT AND FELLOW OF HARVARD COLLEGE, 1984.
Citação MLA (9ª ed.)HARVARD BUSINESS SCHOOL PRESS. IMPLEMENTING MARKETING STRATEGIES: PART II. PRESIDENT AND FELLOW OF HARVARD COLLEGE, 1984.
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