APA-referens (7:e uppl.)

HARVARD BUSINESS SCHOOL PRESS. (1984). IMPLEMENTING MARKETING STRATEGIES: PART II. PRESIDENT AND FELLOW OF HARVARD COLLEGE.

Chicago-referens (17:e uppl.)

HARVARD BUSINESS SCHOOL PRESS. IMPLEMENTING MARKETING STRATEGIES: PART II. USA: PRESIDENT AND FELLOW OF HARVARD COLLEGE, 1984.

MLA-referens (9:e uppl.)

HARVARD BUSINESS SCHOOL PRESS. IMPLEMENTING MARKETING STRATEGIES: PART II. PRESIDENT AND FELLOW OF HARVARD COLLEGE, 1984.