Cita APA (7th ed.)

FITZSIMMONS JAMES A. (1994). SERVICE MANAGEMENT FOR COMPETITIVE ADVANTAGE. MCGRAW-HILL.

Cita Chicago (17th ed.)

FITZSIMMONS JAMES A. SERVICE MANAGEMENT FOR COMPETITIVE ADVANTAGE. NEW YORK: MCGRAW-HILL, 1994.

Cita MLA (9th ed.)

FITZSIMMONS JAMES A. SERVICE MANAGEMENT FOR COMPETITIVE ADVANTAGE. MCGRAW-HILL, 1994.