FITZSIMMONS JAMES A. (1994). SERVICE MANAGEMENT FOR COMPETITIVE ADVANTAGE. MCGRAW-HILL.
Cita Chicago Style (17a ed.)FITZSIMMONS JAMES A. SERVICE MANAGEMENT FOR COMPETITIVE ADVANTAGE. NEW YORK: MCGRAW-HILL, 1994.
Cita MLA (9a ed.)FITZSIMMONS JAMES A. SERVICE MANAGEMENT FOR COMPETITIVE ADVANTAGE. MCGRAW-HILL, 1994.
Precaución: Estas citas no son 100% exactas.