BLATTBERG R C. (2001). CUSTOMER EQUIT: BUILDING AND MANAGING RELATIONSHIP?. ASSETS. H B S.
Cita Chicago Style (17a ed.)BLATTBERG R C. CUSTOMER EQUIT: BUILDING AND MANAGING RELATIONSHIP?. ASSETS. BOSTON: H B S, 2001.
Cita MLA (9a ed.)BLATTBERG R C. CUSTOMER EQUIT: BUILDING AND MANAGING RELATIONSHIP?. ASSETS. H B S, 2001.
Precaución: Estas citas no son 100% exactas.