MALHOTRA NARESH K. (1993). MARKETING RESEARCH: AN APPLIED ORIENTATION. PRENTICE -HALL INTERNATIONAL; INC.
Cita Chicago (17th ed.)MALHOTRA NARESH K. MARKETING RESEARCH: AN APPLIED ORIENTATION. NEW JERSEY; U.S.A: PRENTICE -HALL INTERNATIONAL; INC, 1993.
Cita MLA (9th ed.)MALHOTRA NARESH K. MARKETING RESEARCH: AN APPLIED ORIENTATION. PRENTICE -HALL INTERNATIONAL; INC, 1993.
Atenció: Aquestes cites poden no estar 100% correctes.