MALHOTRA NARESH K. (1993). MARKETING RESEARCH: AN APPLIED ORIENTATION. PRENTICE -HALL INTERNATIONAL; INC.
Cita Chicago Style (17a ed.)MALHOTRA NARESH K. MARKETING RESEARCH: AN APPLIED ORIENTATION. NEW JERSEY; U.S.A: PRENTICE -HALL INTERNATIONAL; INC, 1993.
Cita MLA (9a ed.)MALHOTRA NARESH K. MARKETING RESEARCH: AN APPLIED ORIENTATION. PRENTICE -HALL INTERNATIONAL; INC, 1993.
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