APA (7th ed.) Citation

Shimp Terence A. (2003). Advertising, Promotion, and supplemental Aspect of Integrated Marketing Communications. Thomson.

Chicago Style (17th ed.) Citation

Shimp Terence A. Advertising, Promotion, and Supplemental Aspect of Integrated Marketing Communications. Australia: Thomson, 2003.

MLA (9th ed.) Citation

Shimp Terence A. Advertising, Promotion, and Supplemental Aspect of Integrated Marketing Communications. Thomson, 2003.

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