Shimp Terence A. (2003). Advertising, Promotion, and supplemental Aspect of Integrated Marketing Communications. Thomson.
Cita Chicago Style (17a ed.)Shimp Terence A. Advertising, Promotion, and Supplemental Aspect of Integrated Marketing Communications. Australia: Thomson, 2003.
Cita MLA (9a ed.)Shimp Terence A. Advertising, Promotion, and Supplemental Aspect of Integrated Marketing Communications. Thomson, 2003.
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