Shimp Terence A. (2003). Advertising, Promotion, and supplemental Aspect of Integrated Marketing Communications. Thomson.
Style de citation Chicago (17e éd.)Shimp Terence A. Advertising, Promotion, and Supplemental Aspect of Integrated Marketing Communications. Australia: Thomson, 2003.
Style de citation MLA (9e éd.)Shimp Terence A. Advertising, Promotion, and Supplemental Aspect of Integrated Marketing Communications. Thomson, 2003.
Attention : ces citations peuvent ne pas être correctes à 100%.