Shimp Terence A. (2003). Advertising, Promotion, and supplemental Aspect of Integrated Marketing Communications. Thomson.
Chicago (17e ed.) BronvermeldingShimp Terence A. Advertising, Promotion, and Supplemental Aspect of Integrated Marketing Communications. Australia: Thomson, 2003.
MLA (9e ed.) BronvermeldingShimp Terence A. Advertising, Promotion, and Supplemental Aspect of Integrated Marketing Communications. Thomson, 2003.
Let op: Deze citaties zijn niet altijd 100% accuraat.