Shimp Terence A. (2003). Advertising, Promotion, and supplemental Aspect of Integrated Marketing Communications. Thomson.
Chicago Style (17. basım) AtıfShimp Terence A. Advertising, Promotion, and Supplemental Aspect of Integrated Marketing Communications. Australia: Thomson, 2003.
MLA (9th ed.) AtıfShimp Terence A. Advertising, Promotion, and Supplemental Aspect of Integrated Marketing Communications. Thomson, 2003.
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