Cita APA (7a ed.)

HOLT DOUGLAS B. (2004). HOW BRANDS BECOME ICONS: PRINCIPLES OF CULTURAL...:BRANDING. HBS.

Cita Chicago Style (17a ed.)

HOLT DOUGLAS B. HOW BRANDS BECOME ICONS: PRINCIPLES OF CULTURAL...:BRANDING. BOSTON: HBS, 2004.

Cita MLA (9a ed.)

HOLT DOUGLAS B. HOW BRANDS BECOME ICONS: PRINCIPLES OF CULTURAL...:BRANDING. HBS, 2004.