HOLT DOUGLAS B. (2004). HOW BRANDS BECOME ICONS: PRINCIPLES OF CULTURAL...:BRANDING. HBS.
Cita Chicago Style (17a ed.)HOLT DOUGLAS B. HOW BRANDS BECOME ICONS: PRINCIPLES OF CULTURAL...:BRANDING. BOSTON: HBS, 2004.
Cita MLA (9a ed.)HOLT DOUGLAS B. HOW BRANDS BECOME ICONS: PRINCIPLES OF CULTURAL...:BRANDING. HBS, 2004.
Precaución: Estas citas no son 100% exactas.