HOLT DOUGLAS B. (2004). HOW BRANDS BECOME ICONS: PRINCIPLES OF CULTURAL...:BRANDING. HBS.
Citación estilo ChicagoHOLT DOUGLAS B. HOW BRANDS BECOME ICONS: PRINCIPLES OF CULTURAL...:BRANDING. BOSTON: HBS, 2004.
Cita MLAHOLT DOUGLAS B. HOW BRANDS BECOME ICONS: PRINCIPLES OF CULTURAL...:BRANDING. HBS, 2004.
Warning: These citations may not always be 100% accurate.