HOLT DOUGLAS B. (2004). HOW BRANDS BECOME ICONS: PRINCIPLES OF CULTURAL...:BRANDING. HBS.
Chicago (17e ed.) BronvermeldingHOLT DOUGLAS B. HOW BRANDS BECOME ICONS: PRINCIPLES OF CULTURAL...:BRANDING. BOSTON: HBS, 2004.
MLA (9e ed.) BronvermeldingHOLT DOUGLAS B. HOW BRANDS BECOME ICONS: PRINCIPLES OF CULTURAL...:BRANDING. HBS, 2004.
Let op: Deze citaties zijn niet altijd 100% accuraat.