APA (7th ed.) Citation

MCDONALD MALCOLM. (1995). MARKET SEGMENTATION: A STEP-BY -STEP APPROACH TO CREATING PROFITABLE MARKET SEGMENTS. MACMILLAN.

Chicago Style (17th ed.) Citation

MCDONALD MALCOLM. MARKET SEGMENTATION: A STEP-BY -STEP APPROACH TO CREATING PROFITABLE MARKET SEGMENTS. HAMPSHIRE: MACMILLAN, 1995.

MLA (9th ed.) Citation

MCDONALD MALCOLM. MARKET SEGMENTATION: A STEP-BY -STEP APPROACH TO CREATING PROFITABLE MARKET SEGMENTS. MACMILLAN, 1995.