APA (7th ed.) Citation

GROVER RAJIV. (2006). HANDBOOK OF MARKETING RESEARCH: USES, MISUSES AND FUTURE ADVANCES. SAGE PUBLICATIONS.

Chicago Style (17th ed.) Citation

GROVER RAJIV. HANDBOOK OF MARKETING RESEARCH: USES, MISUSES AND FUTURE ADVANCES. LONDON,NEW DELHI: SAGE PUBLICATIONS, 2006.

MLA (9th ed.) Citation

GROVER RAJIV. HANDBOOK OF MARKETING RESEARCH: USES, MISUSES AND FUTURE ADVANCES. SAGE PUBLICATIONS, 2006.