DAVIS SCOTT M. (2002). BUILDING THE BRAND-DRIVEN BUSINESS. JOSSEY-BASS PUBLICATIONS.
Chicago Style (17th ed.) CitationDAVIS SCOTT M. BUILDING THE BRAND-DRIVEN BUSINESS. SAN FRANCISCO: JOSSEY-BASS PUBLICATIONS, 2002.
MLA (9th ed.) CitationDAVIS SCOTT M. BUILDING THE BRAND-DRIVEN BUSINESS. JOSSEY-BASS PUBLICATIONS, 2002.
Warning: These citations may not always be 100% accurate.