Cita APA (7th ed.)

DAVIS SCOTT M. (2002). BUILDING THE BRAND-DRIVEN BUSINESS. JOSSEY-BASS PUBLICATIONS.

Cita Chicago (17th ed.)

DAVIS SCOTT M. BUILDING THE BRAND-DRIVEN BUSINESS. SAN FRANCISCO: JOSSEY-BASS PUBLICATIONS, 2002.

Cita MLA (9th ed.)

DAVIS SCOTT M. BUILDING THE BRAND-DRIVEN BUSINESS. JOSSEY-BASS PUBLICATIONS, 2002.