DAVIS SCOTT M. (2002). BUILDING THE BRAND-DRIVEN BUSINESS. JOSSEY-BASS PUBLICATIONS.
Chicago Style (17. basım) AtıfDAVIS SCOTT M. BUILDING THE BRAND-DRIVEN BUSINESS. SAN FRANCISCO: JOSSEY-BASS PUBLICATIONS, 2002.
MLA (9th ed.) AtıfDAVIS SCOTT M. BUILDING THE BRAND-DRIVEN BUSINESS. JOSSEY-BASS PUBLICATIONS, 2002.
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