MORIARTY SANDRA E. (1986). CREATIVE ADVERTISING: THEORY AND PRACTICE. PRENTICE -HALL INTERNATIONAL, INC.
Cita Chicago Style (17a ed.)MORIARTY SANDRA E. CREATIVE ADVERTISING: THEORY AND PRACTICE. USA: PRENTICE -HALL INTERNATIONAL, INC, 1986.
Cita MLA (9a ed.)MORIARTY SANDRA E. CREATIVE ADVERTISING: THEORY AND PRACTICE. PRENTICE -HALL INTERNATIONAL, INC, 1986.
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