LAMBIN JEAN-JACQUES. (1997). STRATEGIC MARKETING MANAGEMENT. MCGRAW-HILL.
Chicago Style (17th ed.) CitationLAMBIN JEAN-JACQUES. STRATEGIC MARKETING MANAGEMENT. NEW YORK: MCGRAW-HILL, 1997.
MLA (9th ed.) CitationLAMBIN JEAN-JACQUES. STRATEGIC MARKETING MANAGEMENT. MCGRAW-HILL, 1997.
Warning: These citations may not always be 100% accurate.