APA (7th ed.) Citation

RUST ROLAND T. (2000). DRIVING CUSTOMER EQUITY: HOW CUSTOMER LIFETIME VALUE IS RESHAPING CORPORATE STRATEGY. FREE PRESS.

Chicago Style (17th ed.) Citation

RUST ROLAND T. DRIVING CUSTOMER EQUITY: HOW CUSTOMER LIFETIME VALUE IS RESHAPING CORPORATE STRATEGY. NEW YORK: FREE PRESS, 2000.

MLA (9th ed.) Citation

RUST ROLAND T. DRIVING CUSTOMER EQUITY: HOW CUSTOMER LIFETIME VALUE IS RESHAPING CORPORATE STRATEGY. FREE PRESS, 2000.