RUST ROLAND T. (2000). DRIVING CUSTOMER EQUITY: HOW CUSTOMER LIFETIME VALUE IS RESHAPING CORPORATE STRATEGY. FREE PRESS.
Chicago Style (17th ed.) CitationRUST ROLAND T. DRIVING CUSTOMER EQUITY: HOW CUSTOMER LIFETIME VALUE IS RESHAPING CORPORATE STRATEGY. NEW YORK: FREE PRESS, 2000.
MLA (9th ed.) CitationRUST ROLAND T. DRIVING CUSTOMER EQUITY: HOW CUSTOMER LIFETIME VALUE IS RESHAPING CORPORATE STRATEGY. FREE PRESS, 2000.
Warning: These citations may not always be 100% accurate.