RUST ROLAND T. (2000). DRIVING CUSTOMER EQUITY: HOW CUSTOMER LIFETIME VALUE IS RESHAPING CORPORATE STRATEGY. FREE PRESS.
Citazione stile Chigago Style (17a edizione)RUST ROLAND T. DRIVING CUSTOMER EQUITY: HOW CUSTOMER LIFETIME VALUE IS RESHAPING CORPORATE STRATEGY. NEW YORK: FREE PRESS, 2000.
Citatione MLA (9a ed.)RUST ROLAND T. DRIVING CUSTOMER EQUITY: HOW CUSTOMER LIFETIME VALUE IS RESHAPING CORPORATE STRATEGY. FREE PRESS, 2000.
Attenzione: Queste citazioni potrebbero non essere precise al 100%.