Citazione Stile APA (7a Edizione)

RUST ROLAND T. (2000). DRIVING CUSTOMER EQUITY: HOW CUSTOMER LIFETIME VALUE IS RESHAPING CORPORATE STRATEGY. FREE PRESS.

Citazione stile Chigago Style (17a edizione)

RUST ROLAND T. DRIVING CUSTOMER EQUITY: HOW CUSTOMER LIFETIME VALUE IS RESHAPING CORPORATE STRATEGY. NEW YORK: FREE PRESS, 2000.

Citatione MLA (9a ed.)

RUST ROLAND T. DRIVING CUSTOMER EQUITY: HOW CUSTOMER LIFETIME VALUE IS RESHAPING CORPORATE STRATEGY. FREE PRESS, 2000.