STEVENS RICHARD W. (2002). MARKETING RESEARCH: TEXT AND CASES. JAICO PUBLISHING HOUSE.
Cita Chicago Style (17a ed.)STEVENS RICHARD W. MARKETING RESEARCH: TEXT AND CASES. MUMBAI: JAICO PUBLISHING HOUSE, 2002.
Cita MLA (9a ed.)STEVENS RICHARD W. MARKETING RESEARCH: TEXT AND CASES. JAICO PUBLISHING HOUSE, 2002.
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